DesTeller: A System for Destination Prediction Based on Trajectories with Privacy Protection

Destination prediction is an essential task for a number of emerging location based applications such as recommending sightseeing places and sending targeted advertisements. A common approach to destination prediction is to derive the probability of a location being the destination based on historical trajectories. However, existing techniques suffer from the “data sparsity problem”, i.e., the number of available historical trajectories is far from sufficient to cover all possible trajectories. This problem considerably limits the amount of query trajectories whose predicted destinations can be inferred. In this demonstration, we showcase a system named “DesTeller” that is interactive, user-friendly, publicly accessible, and capable of answering real-time queries. The underlying algorithm SubTrajectory Synthesis (SubSyn) successfully addressed the data sparsity problem and is able to predict destinations for almost every query submitted by travellers. We also consider the privacy protection issue in case an adversary uses SubSyn algorithm to derive sensitive location information of users.